Why a Bristol Marketing Platform?

• Changing Marketing Landscape
• Decline of Network Television Viewing
• Rise of Media Options
• Erosion of Consumer Loyalty

Why Bristol Motorsports Marketing?

• More relevant Brand Positioning with consumer
• Bring Brand to Life though interaction with consumer
• Spend Hours, not 30 seconds with consumer
• Enhance Value of Brand
• Leverage Geographic and Niche opportunities
• Vertically Integrated Marketing Strategy
• Identifying specific marketing objectives (not selling)
• Identify audience
• Developing a Vertically Integrated plan, with client, to satisfy client needs, not Bristol needs
• Event Entitlement
• Interactive Marketing
• Entertainment
• At-Track Brand Presence
• Media
• Official Status
• Promotional Partnerships/Activations
• Facility Naming Rights
• Plan Implementation
• Follow-up and Customer Service