Constructed to salute the region's picturesque landscapes and vast outdoor opportunities, America's favorite outdoor store celebrates the opening of its new Bristol, Tenn. location on Aug. 20 by partnering with another East Tennessee tradition - NASCAR racing at the Last Great Colosseum.

Bass Pro Qualifying Day joins a full slate of racing at Bristol Motor Speedway (BMS) on Friday, Aug. 22 that includes NASCAR Sprint Cup Series practice and the NASCAR Nationwide Series Food City 300 along with knock-out qualifying for both series.

"We are very excited to bring Bass Pro Shops to the Tri-Cities area and be a part of the Pinnacle development," said Johnny Morris, founder of Bass Pro Shops.  "The area's long history of great fishing and hunting traditions, along with the highly visible and easily accessible location, make it the perfect place to allow us to better serve our many customers and outdoor enthusiasts that visit and live in this beautiful part of the country. We also look forward to partnering with the Smith family, Jerry Caldwell and all our friends at the nearby Bristol Motor Speedway to promote events for the hundreds of thousands of race fans who also love the outdoors."

Already involved in motorsports through partnerships with NASCAR Sprint Cup Series driver Tony Stewart and Richard Childress Racing, adding Bristol Motor Speedway's title sponsorship of Qualifying Day to Bass Pro Shops' NASCAR portfolio seemed a natural fit.

"Bass Pro Shops is a longtime supporter of NASCAR, and their brand is a favorite among our fan base," said Jerry Caldwell, General Manager and Executive Vice President of Bristol Motor Speedway. "I know their new retail location will quickly become a regular, race weekend destination for our loyal guests."

Located at Exit 74 off of Interstate 81, the new 100,000-square-foot store includes a bowling alley with food and beverage options and also offers shuttle transportation to the store from BMS on Thursday, Aug. 21 from 3 - 9 p.m. and from 10 a.m. - 4:30 p.m. on Friday, Aug. 22 and Saturday, Aug. 23.

Tickets start at just $35 for the Friday, Aug. 22 Bass Pro Qualifying Day and Food City 300 with half-price entry for children 15 and under, until Aug. 16. The cost of a full weekend experience at the famed short track begins at only $99 and includes Friday's full day of racing and Saturday's IRWIN Tools Night Race.

Tickets for the Wednesday night tripleheader featuring the Whelen Modified Bush's Beans 150, NASCAR Camping World Truck Series UNOH 200 presented by ZLOOP and full-length Dierks Bentley concert presented by Mountain Dew start at just $30 for adults (until Aug. 16) with children 15 and under free.

For information on reserving your seat at Bristol, visit BristolTix.com or call (855) 580-5525.