On behalf of Bruton Smith and our entire Bristol Motor Speedway team, we thank you for choosing to be season ticket holders at Bristol; and for those of you who are not... we invite you and encourage you to become part of our iBelong Season Ticket Holder family. We look forward to our upcoming 2017 NASCAR race weekends and we hope you are, too.

Below you will find some key information that clearly illustrates the advantages of being an iBelong Season Ticket Holder at Bristol.

What is an "iBelong Season Ticket Holder?"

An iBelong member/Season Ticket Holder at Bristol Motor Speedway is an individual who purchases both April and August NASCAR XFINITY and Cup Series race tickets as a package prior to purchase deadlines. A season ticket purchase immediately enrolls the season ticket holder into iBelong Season Ticket Holder membership.

Designed to deliver VALUE, EXCLUSIVITY and RECOGNITION, Bristol Motor Speedway's iBelong program rewards loyal season ticket holders with an array of rewards and incentives - and most importantly, the best pricing on Bristol race tickets.


First and foremost iBelong Season Ticket Holders receive immediate savings on tickets. Providing more than 25% off compared to individual event ticket prices, season ticket holders benefit from the best ticket pricing Bristol Motor Speedway has to offer - bar none.

Beyond ticket savings, iBelong Season Ticket Holders receive a variety of coupons good for discounts at select concessions locations at the track, as well as Bristol’s Speedway World Souvenir and Gift Shop, located on the first floor of the Bruton Smith Building. Additionally, local restaurants and retailers often chime in with discounts for iBelong Season Ticket Holders.

Additional value comes via iBelong membership cards which double as a Food City ValuCard. How does the card benefit Bristol race fans? First of all, while shopping for tailgating or a race day cooler needs, having the card scanned upon checkout will result in discounts on Food City race week featured items.

Even better is the Food City/iBelong Fuel for Fans program.  Good for one use per race weekend, iBelong membership cards may be scanned at any Food City Gas 'N Go for $.15 off per gallon of gas (up to 20 gallons).


With season tickets, iBelong members clearly separate themselves from the pack and receive a variety of opportunities not available to single-event or weekend ticket holders.

During each April and August race weekends, special events open only to iBelong Season Ticket Holders take place, and often include NASCAR drivers/personalities as well as opportunities to interact Bristol Motor Speedway staff members.

These include our Annual Welcome Home Reception held at Food City Race Night, our Brunch on Bruton the Sunday morning following the Bass Pro Shops NRA Night Race and iBelong Coffee and Doughnuts on the morning of the Food City 500 each April.

In addition to members-only events, iBelong Season Ticket Holders receive special pricing (unavailable to single-event and weekend ticket package holders) on a variety of race weekend premium experiences.

For example, the Pre-Race Garage Party for iBelong members features a Cold Pit Pass, and track-side access for pre-race concerts and driver introductions. Also included is a NASCAR driver/personality appearance and live entertainment.

Additional premium opportunities for iBelong members include the Pre-Race SuperPass, the Ole Smoky Roof at Turn 4 and Yee Haw Brewing Banks & Brews. For more information, please contact a customer service representative by calling toll-free 1.866.415.4158.

Finally, iBelong exclusivity gets even better during the Season Ticket Renewal period when special incentives are provided when members renew their tickets for the following season. Often, renewal incentives include choices like Hot Passes, Cold Passes, Drivers Meetings and more.


Along with a provided lanyard, wearing the iBelong Memberships cards offers the chance to be recognized at “The Last Great Colosseum” as Bristol’s most loyal and valued guests.

Additionally, all iBelong member names are included on our iBelong Wall of Honor located near the North Entrance beside the marquee sign.

Even more, iBelong Season Ticket Holders also serve as a group our Bristol Motor Speedway management team turns to in soliciting input on key Bristol decisions. It’s always our goal to listen to our most dedicated fans when it comes to enhancing the Bristol experience.

And then there are other items iBelong members enjoy such as automatic entry into a variety of contest give-aways throughout the year, like a trip to Las Vegas for the NASCAR Cup Champions Weekend.

Clearly, when it comes to making the most out the Bristol experience, there is no better way to enjoy it than by becoming an iBelong member and Season Ticket Holder.

Again, for more information on our iBelong Season Ticket program, please feel free to give us a call anytime during operational hours at 1.866.415.4158 or email Ben Trout, our VP of Customer Service with a message to ben@bristolmotorspeedway.com and we’ll be happy to assist.