Happy 2014 March Race Week!

The following information can assist you in getting the most of your iBelong experience and benefits during your 2014 Food City 500 race weekend. 

There's a lot of info to follow, so make sure you scroll down and check out all the details.

Guest Information 

Guest Services booths and kiosks across the property and inside the Speedway gates provide a destination at which guests can ask questions face-to-face to local hosts and hostesses.  The Speedway's Guest Guide, packed with speedway and community information, provides a one-stop shop of information.  The Speedway’s Guest Relations Department, based in the O. Bruton Smith Building, encourages everyone to drop in for one-on-one meetings with full-time speedway employees, specifically charged with serving our guests. 

You’ll also want to visit our Guest Welcome Village located near the Orange Bridge between the Speedway and Bristol Dragway.

Need a quick answer or have an immediate concern?  Use your cell phone or any of the Speedway’s courtesy phones on property to call the Speedway’s Guest Information Hotline, a phone staffed 24-hours a day during race weekends. 866-925-9258. If you have an emergency, please dial 9-1-1. 

Those who prefer a slightly higher tech option may choose to use the Bristol Motor Speedway app, which, once downloaded, provides all the up-to-the-minute race weekend information direct to your cell phone. Among its many features are venue maps, social media feeds, news, driver information, guest information and ways to contact Bristol. You can download the app for free on iOS and Android devices. 

Of course, the speedway’s website, bristolmotorspeedway.com - loaded with schedules, information, photos, maps and more – always offers guests information on events, logistics, tickets, and contact information. 

Or, simply ask any of the employees!  All of the hosts and hostesses serving you are trained to help you receive the assistance you need.  Let us make your trip to Bristol Motor Speedway everything you expect, and more.  We are here to "exceed your expectations." 

Food City 500 iBelong Welcome Home Reception - FREE EVENT

Our annual iBelong Welcome Home Reception will be held on Saturday, March 15, from 9 AM to 10 AM in the Guest Welcome Village located near the Orange Bridge in our Fan Midway/Corporate Display area between the Speedway and Dragway. Join us for coffee and doughnuts as we welcome you home to Bristol. Just show your iBelong membership card for admission.

Your iBelong Membership Card - Food City ValuCard & Fuel Bucks

Your iBelong Membership Card is your Bristol badge of honor. This year we decided to make the cards larger so that other fans can see that you are a member of a very important and exclusive club. Wear it loud, wear it proud. It separates you from the rest of the pack. And remember, it serves as your admission ticket for certain exclusive events.

Plus your iBelong Membership card has been loaded with a two Food City Gas 'n Go fuel discounts for 2014. Save .$15 per gallon, up to 20 gallons while your in town.

Your iBelong Membership Card also is recognized as a valued shopper card at all Food City supermarket locations. Make sure while shopping at Food City on race weekends to have your card scanned at checkout for additional savings. 


Your 2014 Membership Kit includes two iBelong Cards. However you are entitled to a card for each seat you hold in your account. 

Additional iBelong Membership Cards and iBelong materials

Additional iBelong Membership cards/packets may be obtained at our Guest Relations Office, located on the first floor of the O. Bruton Smith Building, the Guest Welcome Village, Main Ticket Office or any ticket booth.

Your Annual iBelong Membership Card is good for both Bristol race weekends (separate cards are not issued for each weekend). 

For questions regarding your iBelong membership please contact Gail Hulse by calling 423.989.6945 or via email to gail@bristolmotorspeedway.com

Guest Welcome Village

During Bristol race weekends, iBelong members certainly need to visit our Guest Welcome Village. Located near the Orange Bridge between the Speedway and Dragway, our Guest Welcome Village includes an entertainment stage packed with music and a variety of NASCAR driver/celebrity appearances. 

You’ll also find fan comfort areas, information kiosks, food and beverage vendors and much more. 

For more on Guest Welcome Village, please visit bristolmotorspeedway.com/fans and click on Guest Services.

iBelong Garage Experience

Before you hit the grandstands, start your race day off with a full experience in Bristol’s garage/pit area. Walk among the transporters and see your favorite teams as they prepare their rides for the Food City 500 (March 16) or the IRWIN Tools Night Race (August 23), and be trackside for Bristol’s popular driver introductions. It’s an opportunity few get to experience at "The Last Great Coliseum". 

Open only to iBelong members, Bristol Motor Speedway’s iBelong Garage Experience includes: 

  • Cold Pit Pass for self-guided tours
  • Pre-Race Pass for driver introductions and pre-race concert
  • Private pit-side hospitality area
  • NASCAR driver Q&A session
  • Catered pit-side lunch
  • Commemorative gift
  • Official souvenir program
  • Cash bar 

Only 300 iBelong Garage Experience spots are available. Add the iBelong Garage Experience to your race weekend for only $175. Remember, once they’re gone, they’re gone. Call toll-free 1.866.415.4158 for details or to purchase, and we’ll see you in the pits. 

Experience the Ole Smoky Roof at Turn 4

An extremely limited number of passes remain to experience Bristol racin’ from the unique vantage point offered via the Ole Smoky Roof at Turn 4. To learn more about this limited opportunity, give our ticket office a toll-free call, 1.866.415.4158.

iBelong Race Day Super Pass

Imagine walking on Bristol’s legendary half-mile, experiencing the high banking and catching a glimpse of your favorite car, crew and perhaps even the driver. That opportunity is available to iBelong members via the iBelong Race Day Super Pass for the Food City 500 (March 16) and the IRWIN Tools Night Race (August, 23). 

While non-members can purchase Super Pass for $80, season ticket holders may buy a Super Pass at the special iBelong price of $40 each. Remember, only 1,000 are available for each race, so get yours today. 

The iBelong Race Day Super Pass provides track access only; these passes are not valid for admission into the garage/pit area or grandstand. 

Exclusive iBelong pricing is only $40. (Non-members pay $80 in March and August).

To add the iBelong Race Day Super Pass to your experience, call toll-free 1.866.415.4158. 

The Bristol Motor Speedway Mobile App 

As an iBelong member, you’ll want to make sure you have the Official Bristol Motor Speedway Mobile App on your smart phone.

The app includes a variety of special features including weekend schedules, maps, alerts and news. Plus, the app includes a special section just for iBelong members.

You may download the app at the Google Play Store or the Apple App Store.

Stay Connected 

Remember, you never know when we may add something to the iBelong schedule, or offer a special opportunity for members. It’s important to stay connected. Subscribe to our iBelong email updates by clicking the subscribe link under “You Belong In The Know” near the bottom of the home page at bristolmotorspeedway.com.

We also invite you to connect with us and share socially via our social channels. You can find us on Facebook, Twitter, Pinterest and YouTube. 

And of course, feel free to reach out at any time with an email or phone call.

Ben Trout                                                      Gail Hulse
VP, Ticketing and Guest Relations                  Director, Guest Initiatives and Guest Relations
423.989.6954                                              423.989.6945
ben@bristolmotorspeedway.com                   gail@bristolmotorspeedway.com

Fan Friendly Lodging
We at Bristol Motor Speedway have worked with area/regional properties in an effort to provide more fan-friendly rates for our guests. Distances to BMS vary, and many of the BMS-partner properties have various options to fit customer needs. REMEMBER, guests should research what is best, and make decisions accordingly. For a complete listing, please visit bristolmotorspeedway.com/fans/lodging.