IT'S AMAZING VIEWS AND CRAFT BREWS AS BMS and YEE-HAW BREWING ANNOUNCE NEW SEATING AREA
Bristol Motor Speedway (BMS) and Yee-Haw Brewing Company are giving race guests a brand new way to take in the World's Fastest Half-Mile.
Collaboration between the new craft brewery, based in Johnson City, Tenn., and NASCAR's iconic short track has created Yee-Haw Banks & Brews, a premium viewing—and brewing—area overlooking Turn 1. The space, which encompasses the cushioned, open-air seating area and party deck introduced last August, offers guests ribcage-rattling proximity to track action, as well as palate-pleasing beers on tap.
"We had such positive response to our new open air boxes and party deck that we had to expand the area," said Jerry Caldwell, general manager of BMS. "We want to ensure our guests get the best possible racing experience, and we're delighted to welcome Yee-Haw Brewing as a partner in that mission. Together, we've created an area where fans can be almost on top of the track, enjoy a locally crafted brew, and share that experience with friends."
Over the past months, Yee-Haw Brewing purchased one of Johnson City's historic railway depots, renovating the space and installing a range of brewing tanks and equipment—including a mile and a half of stainless tubing, enough to circle the Speedway three times. Recently, Yee-Haw's brewing process, led by former Lagunitas VP of Brewery Operations, Brandon Greenwood, has filled the air in the city's downtown with wonderful aromas, and also populated area restaurants and stores with four distinctive beers.
Meanwhile, Yee-Haw plans to brew in another legendary location, right on BMS grounds.
"This may be a first," said Joe Baker, founding partner of Yee-Haw Brewing. "There are many festivals and mobile breweries that visit tracks, but we'll craft some of our fine beers on site and serve them in Banks and Brews. The August races are a great way for people to get to know our quality beers and fun-loving staff, and we're excited to be doing this for Bristol guests."
Passes to Yee-Haw Brewing Banks & Brews are available for the August night races. The first 150 fans who purchase a pass will receive a Racing Electronics scanner for the weekend. In addition to the up-close-and-personal view of the weekend's races, perks include a Track Walk prior to the IRWIN Tools Night Race, full bar and food service availability, and a $25 Levy Restaurants food credit. The Yee-Haw Banks & Brews deck pass is completely transferable, and can be shared with friends and family.
In addition to the party deck, Yee-Haw Banks & Brews also includes an individual premium open-air box seat option that features cushioned seats and bar stools. Seat holders have access to the deck and the same great pass perks.
Tickets to the August 22 IRWIN Tools Night Race are available at BristolTix.com or by calling (855) 580-5525. Single-day tickets start at just $74, with weekend packages as low as $99.