MADE IN TENNESSEE: THE LEGENDARY MOONPIE AND BRISTOL MOTOR SPEEDWAY INTRODUCE THE MOONPIE BURGER AT ICONIC NIGHT RACE
This weekend, two fabled Tennessee classics—the renowned IRWIN Tools Night Race, and the delicious chocolate MoonPie—are crashing together at Bristol Motor Speedway (BMS) to create a new Levy Restaurants specialty food item: the MoonPie Burger.
Available for the first time this Friday and Saturday, the burger takes the graham cracker, marshmallow and chocolate flavor of MoonPie and combines it with the smoky, savory taste of two fresh, seasoned, ground chuck burgers topped with homemade candied hickory bacon, caramelized onions and crunchy dill pickle slices.
"Everyone expects a burger with a bun. We wanted to do the unexpected," said Chef Jeremiah Clement with Levy Restaurants. "These two hometown favorites might sound like an odd combination, but everyone who's tried it has been enthusiastic."
Following a taste test in the newsroom of WJHL-TV in Johnson City, Tenn., the consensus posted on the company's Facebook page was "tastes yummy!" One producer at the news station added that the MoonPie Burger is "a salty, sweetie, meaty concoction of goodness."
Adventurous eaters are also encouraged to try the new Pimento Cheese Burger. It's a lip-smacking ground chuck burger with lettuce, tomato, pickles and onions, topped with a jalapeno pimento cheese for a southern kick.
Both burgers are priced at only $6.00 and will make their debut this weekend at Bristol Motor Speedway. Guests can find the new menu items on sale in the Allison grandstand area, immediately inside and to the right of Gate 15. Get there quick, though; only 1,000 MoonPie Burgers are available.
Engines fire for the legendary IRWIN Tools Night Race on August 22 at 7:30 p.m. Tickets start at $79 for single-day access with weekend packages as low as $99. For more information, visit BristolTix.com or call (855) 580-5525.
About Bristol Motor Speedway
Nestled in the mountains of northeast Tennessee near the Virginia state line, Bristol Motor Speedway is a 0.533-mile concrete oval race track with 28-degree corner banking, 650-feet straightaways and a 40-foot wide racing surface. Renowned as "The World's Fastest Half-Mile," the short track features two races each year from the NASCAR Sprint Cup Series and NASCAR XFINITY Series, one Monster Truck event and one NASCAR Camping World Truck Series, NASCAR Whelen Modified Tour and NASCAR K&N Pro Series-East race. With a crowd capacity in excess of 150,000, the facility is expected to set a new NCAA college football attendance record on Sept. 10, 2016 when the racetrack transforms into a football stadium and plays host to border rivals, the University of Tennessee and Virginia Tech. The speedway property is also home to Bristol Dragway. In 2014, the Bristol Chapter of Speedway Children's Charities, a 501©(3) nonprofit organization, awarded a record-breaking $749,000 to regional children's charities bringing their seventeen-year total to nearly $9 million in grants. In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Speedway Motorsports, Inc. a publicly traded company that is a leading marketer and promoter of motorsports entertainment in the United States. For more information, visit the company's website at bristolmotorspeedway.com.
Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fifth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout™ trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born, and by the late 1930's was the bakery's #1 seller, a spot it still occupies today, with over 1 million MoonPies produced and shipped daily from Chattanooga.
MoonPies are available in three sizes (Original, Double-Decker® and Mini) and seven flavors (Chocolate, Vanilla, Banana, Salted Caramel, Lemon, Orange & Strawberry).Brand distribution is national, with particular strength in the Southeast and Southwest. The brand can be found in Grocery, Mass, Club, Drug, Convenience, Vending, Foodservice and a number of specialty retail outlets including Cracker Barrel and Bass Pro Shops.