BRISTOL, TENN. (June 1, 2016) - As the calendar draws closer to September, excitement surrounding the Pilot Flying J Battle at Bristol continues to grow. Thursday, June 2 marks 100 days to the epic game, and Bristol Motor Speedway (BMS) is heading to New York City to promote the world's largest college football game, as well as opportunities arising from the track's transformation to a multi-use facility.

Representatives from Pilot Flying J, Speedway Motorsports Inc. (NYSE: TRK) (SMI), Bristol Motor Speedway, ABC/ESPN, Tennessee and Virginia Tech will be on hand throughout the nation's largest city on Thursday to help promote what will be one of the most incredible sporting events in college football history. The group is led by SMI Chairman O. Bruton Smith and features Kirk Herbstreit, analyst for ESPN's College GameDay and commentator for ABC. Visiting dignitaries from the University of Tennessee (UT) include former Vol and now-retired NFL star Deon Grant, named a consensus All-American in 1999, and former UT quarterback and current assistant athletics director Condredge Holloway. Representing Virginia Tech (VT) is former Hokie safety and current Washington Redskins strong safety DeAngelo Hall, along with Whit Babcock, current director of athletics.

As the first publicly traded motorsports company on the New York Stock Exchange, SMI will begin the day with a visit to the NYSE to ring the opening bell. A myriad of additional sports and business media tours, a photo stop in Times Square and a media luncheon at the 21 Club will boost the energy around the nation for the game taking place at the Last Great Colosseum. With over 150,000 expected, the game will easily shatter the previous record for attendance at a college football game, which currently sits around 115,000.

To make sure that the Pilot Flying J Battle at Bristol weekend is one of the most memorable weekends in sports, BMS is debuting a new side of its personality as a state-of-the-art multi-use facility. Honda Ridgeline presents Bristol's Tailgate Party, the largest concert to ever come to the Tri-Cities, will rock the region the night before the game. The event draws country music superstar Kenny Chesney home to East Tennessee, and brings together the great, popular sounds of local Tennessee and Virginia favorites The Band Perry and Old Dominion.

The weekend is the first step in transforming BMS into a venue capable of hosting top-notch, world-class events, along with SMI's seven additional facilities, spread across the country. Already globally recognized for two of the most popular NASCAR events on the circuit, the Pilot Flying J Battle at Bristol weekend will showcase BMS' adaptability and attractiveness as a venue of choice for a range of sporting and entertainment events.

Central to this initiative is the recently unveiled Colossus TV, the world's largest center-hung 4-sided video display. Colossus is the third in a trio of larger-than-life digital displays built by SMI. Along with Speedway TV at Charlotte Motor Speedway and Big Hoss TV at Texas Motor Speedway, these screens lend a dynamic sports-cave atmosphere to live action events, delivering up-close, unmatched entertainment experiences for guests. The screens also expand these venues beyond a racing-only focus, a strategy that has benefited SMI's Las Vegas Motor Speedway, now viewed as a premier choice for corporate and event rentals.

"Energy around the Pilot Flying J Battle at Bristol continues to grow," said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. "It's unbelievable to think we are 100 days out from a game that has been years in the making. What better way to celebrate the buzz for the world's largest college football game than by bringing the excitement to America's largest city."