BMS & Food City highlight 25th anniversary of race entitlement with special in-store ticket offer
To honor Food City's 25th anniversary of sponsoring the April Monster Energy NASCAR Cup Series race, Bristol Motor Speedway and Food City are offering a special in-store ticket program and introducing a commemorative race logo.
Beginning today, all Food City locations will begin selling $50 tickets for the Food City 500 taking place Sunday, April 23. Tickets will be located adjacent to Banks & Brews in a specific section of the Kulwicki Grandstand between Turns 1 and 2 and will be sold as General Admission seats, giving guests the opportunity to sit with friends and family. In-store kids tickets will be sold at the 2017 kids price: $10.
"Steve Smith and the entire Food City team have been unbelievable partners for the past 25 years and we can't thank them enough for their passion and service to BMS and our guests from around the world," said Jerry Caldwell, executive vice president and general manager for Bristol Motor Speedway. "The Food City 500 is a hometown gathering, so it's only natural to provide easier access for our loyal race fans to add race tickets during a visit to their neighborhood Food City."
The reserved block of tickets will be sold at the front office of each store. The tickets will then be emailed a few days following the purchase. The final day to purchase race tickets in-store will be Tuesday, April 18.
To honor the anniversary, BMS has also unveiled a special edit ion race logo. Complete with a 25th anniversary ribbon, the logo continues the classic designs of the Food City 500 logo, a fan favorite. 25th anniversary branding will be located throughout the property on race weekend.
"We would like to thank our loyal customers and associates for their support in making the past 25 years possible," said Steven C. Smith, President and CEO of Food City. "Bristol Motor Speedway is a strong pillar of our community and we're proud to partner with them to make the Food City 500 weekend a highlight for our region."
For more information, see the front office at your neighborhood Food City.