New BMS club puts business on the fast track
To run a successful business, you need to network, gain some perspective, partner with like-minded professionals — and also have some fun.
This year, Bristol Motor Speedway's (BMS) new Business Acceleration Club is offering a development platform like no other: affordable, suite-level amenities and expanded access at one of the nation's premier sporting complexes, along with an exclusive, private golf package, all designed to fast-track business-to-business connections.
With BMS located within a day's drive of 70 percent of the nation's population, serving as host to two nationally recognized Monster Energy NASCAR Cup Series events — and housing Colossus TV, the world's largest outdoor, center-hung visual display — the Speedway has become a destination of choice for those seeking high-adrenaline sporting events and supercharged business communications.
"When top competitors gather at BMS it creates an electric atmosphere, and that energy attracts other personalities who are driven to succeed," said Greg "Chipper" Harvey, vice president of corporate sales. "Events at BMS are a great time and place to do business. We looked at this trend and decided to create a central place where professionals can get together, network and enjoy the race.
"We especially want to do this for small and mid-size businesses, which is where a lot of great ideas and partnerships begin."
The package includes seating for eight at both the spring and fall 2018 Monster Energy Cup events. Benefits include on-grounds parking passes and cold passes for infield access. Four participants can also join Buck Baker's Seat Time Racing School during an event weekend for real-life, hands-on instruction at Bristol's iconic half-mile track.
Additionally, the package includes golf, lunch and a gift for four at The Virginian, a Bristol-based private community and club that features a Tom Fazio-designed course.
"Great business often starts with great stories, and few experiences can match getting behind the wheel of a stock car and driving Bristol's high banks," Harvey said. "Combined with access to The Virginian's exclusive course and clubhouse, it's an exciting way to condense the time it takes to establish and develop business-to-business relationships."
The Business Acceleration Club will welcome its first guests during the April 2018 race weekend. For more information on the club, please call Kim Branson at (423) 989-6938 or email firstname.lastname@example.org.