In conjunction with a NASCAR industry-wide effort to offer free NASCAR Camping World Truck Series and XFINITY Series tickets for children 12 and under next season, Speedway Motorsports, Inc. announced a company-wide Fans First initiative Monday to price select children's tickets at just $10 each to Cup Series events at its eight premier speedways beginning in 2017.

"Coming to the races should be about fun, not finances," said Speedway Motorsports' President and Chief Executive Officer Marcus Smith. "Now a parent can get his or her child through the gates for an entire weekend of NASCAR events - including pole night, a Camping World Truck or XFINITY Series race and a Cup Series race - for just $10. This is one of the best, if not THE best, family values in all professional sports.

"NASCAR fans have passed down their passion for motorsports from generation to generation for decades, and through this new Fans First initiative, we'll continue that legacy by introducing young fans to the sport and engaging them for years to come."

With an adult ticket purchase, fans can buy up to two $10 tickets for children ages 12 and under to that same event in select seating sections. This offer is available at all of the 13 Cup Series events shown below next season.

Tickets for Bristol Motor Speedway's 2017 events are already on sale.

A complete schedule of the races is below:

Apr 21, 2017 Pole Day Sprint Cup Practice / Qualifying XFINITY Practice
Apr 22, 2017 Fitzgerald Glider Kits 300 / Pitt Lite 125 XFINITY Series / K&N East Doubleheader
Apr 23, 2017  Food City 500 Sprint Cup Series
Aug 16, 2017 UNOH 200 / Bush's Beans 150 Camping World Truck / Whelen Modified Doubleheader
Aug 18, 2017 Food City 300 XFINITY Series
Aug 19, 2017 Bass Pro NRA Night Race Sprint Cup Series

Fans can obtain tickets to any on-sale Bristol Motor Speedway event by calling 866.415.4158 or visiting