How is it possible that a month has already passed since our August Night Races?

It’s such an amazing week that caps a spectacular racing season at Bristol Motor Speedway each year, that we’re all a little lost when it’s over.  Believe me, the adrenaline hits an all-time high when you know thousands and thousands of your friends are coming to visit. And when they leave, you start missing them immediately.

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There’s a funny term in marketing called “lifetime value.” It essentially means that a group, company, business, etc., makes a choice. Rather than to consider customers only for the short term, you consider their value, what they mean to you, for a lifetime.

That’s a sentiment Bristol Motor Speedway takes very seriously. 

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