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Speedway News Archive
Sharpie 500 Is No. 1 Sporting Event On Cable
 

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The Sharpie 500, the toughest ticket to come by in racing, was the number one cable sporting event of last weekend, garnering a 4.7 rating on TNT on Aug. 27.

The 4.7 rating was up 12 percent from last year’s 4.2 rating of the sold-out Sharpie 500, which drew approximately 160,000 fans. A 4.7 rating translates into 4,250,000 households in the United States tuned into the Sharpie 500.

The Sharpie 500 aired directly against NFL pre-season (Indianapolis/Denver), Major League Baseball, Little League World Series International Championship, tennis, WNBA, to name a few events.

The Food City 250 was the number two cable sporting event of last weekend, grabbing a 1.6 rating, meaning it was viewed in 1,431,000 households. Due largely to the fact that the Busch Series event was rain-delayed for approximately two hours, the rating slipped from last year’s 1.8.

The Food City 250 aired directly against NFL pre-season (Pittsburgh/Washington), Major League Baseball, tennis and boxing.

The pre-race show for the Sharpie 500 drew a 2.4 rating (2,144,00 households) and qualifying for the race was among the top 10 cable sporting events of the weekend.