The Scotts Miracle-Gro Company is the new sponsor of the March 21, 2009 Nationwide Series race at Bristol Motor Speedway.
Scotts, the world's largest marketer of branded consumer lawn and garden products, has signed an agreement with BMS as sponsor of the Scotts Turf Builder 300, one of the most popular Nationwide Series races on the NASCAR circuit.
"The Scotts Company is excited to be partnering with Bristol Motor Speedway to welcome spring with lush green grass from Scotts Turf Builder products and the most thrilling racing in the series," said Jim Shertzer, Event Marketing and Sponsorship Manager for Scotts. "Ever since I attended my first Nationwide Series Race at Bristol Motor Speedway, I knew this was one of the best tracks for a fan to experience the thrills and competition of NASCAR. The Scotts Company looks forward to continuing the racing excitement at Bristol with the Scotts Turf Builder 300!"
"Our partnership with Bristol Motor Speedway is a great match because our goals are the same - to offer consumers and fans the best product money can buy," continued Shertzer. "With the current economy, people are spending more time at home and using their backyards as extensions of their living rooms and Scotts Turf Builder products are making it easier and faster for them to have a great lawn to enjoy."
Bristol Motor Speedway president Jeff Byrd feels that Scotts and BMS have the same philosophy where customers are concerned.
"We strive to be the very best as does Scotts," said Byrd. "We're a perfect fit because we're both in the business of giving our consumers the very best product possible. We couldn't be more excited to have Scotts as part of the family.
"We've been fortunate in that we've always had fantastic sponsors here at BMS and Scotts is now part of that wonderful group. In what is an economically challenging time, we certainly appreciate Scotts and their commitment to Bristol Motor Speedway."
The Scotts Turf Builder 300 takes the green flag Saturday, March 21 at 2:30 p.m. Tickets may be purchased at www.bristoltix.com or by calling the Bristol Motor Speedway ticket office at 423-989-6900.
