Fans at Bristol Motor Speedway will have an opportunity to support the environment and in doing so, assist the Bristol Chapter of Speedway Children's Charities during the upcoming race weekend, March 20-22.   

Each year approximately 300,000 visitors come together for the March race weekend, which includes Ford Fan Friday, the Scotts Turf Builder 300 and the Food City 500, offering a tremendous potential for recycling due to the large number of beverage containers generated at the event.

"We're proud to partner with Anheuser-Busch Recycling (A-BR), Thompson Metal Services, Holston Distributing and Levy Restaurants on such a worthwhile environmental project," said Jeff Byrd, president of BMS.  "We're sure that our visitors and fans will participate and make the program successful, just as they did last year."

"This is a very exciting program that allows our guests, who are concerned about the environment, to recycle at a venue like Bristol Motor Speedway," said Holston Distributing's Mike Hubbard.  "Because of Bristol Motor Speedway's support and commitment, this partnership will keep a significant amount of used beverage containers from reaching the landfill."

Proceeds from the recycling effort will benefit the Bristol Chapter of Speedway Children's Charities, which was raised in excess of $4.5 million over the past 11 years for organizations in Northeast Tennessee and Southwest Virginia.

The recycling program features a total of 420 recycling containers that will be located throughout Bristol Motor Speedway to collect aluminum cans, as well as a Budweiser recycling flyer and bag that will be given to BMS campers so that they may collect cans during their stay. During the event, volunteers or employees will service these recycling bins and campsites.  To encourage guests to recycle their beverage containers, A-BR's recycling team will walk through the Speedway and campgrounds rewarding fans who are "caught" recycling with Budweiser hats, t?shirts and coolie cups.