On the strength of two NASCAR Sprint Cup sellouts, signing new sponsors and garnering national attention for bucking current economic trends, Bristol Motor Speedway officials are not sitting still.

BMS president and general manager Jeff Byrd today announced several promotions and a restructuring to strategically position NASCAR's most popular track for the next several years.

"In the grand scheme of things, we have had a tremendous year," said Byrd. "Having a full house for both Cup races is something no other track can say and a lot of work went into that along with securing new, long-term sponsorships and official status partners.

"But that doesn't mean we can sit back and pat ourselves on the back. These personnel moves will place us in alignment to fully focus on the challenges of the future."

The changes are effective immediately.

  • Logan McCabe has been named Vice President of Consumer Marketing Strategy. In this new role, McCabe will coordinate all aspects of marketing and sales to current and potential Bristol Motor Speedway ticket buyers. He will also continue to be charged with the responsibility of developing all advertising and promotion programs for the speedway and dragway.
  • Christine Riser joins the BMS team as Director of Advertising. Riser, formerly with WJHL-TV and Media General, reports to McCabe.
  • In addition to her role as General Counsel, Julie Bennett has been named Vice President. This change in title involves additional responsibilities, including day-to-day oversight of Bristol Dragway and the team headed by Brandon Cross and Jack Cocklin.
  • Joining the dragway staff is Ben Knight, who is responsible for regional sales and all dragway promotions.
  • Jerry Caldwell has been promoted to Vice President of Corporate Sales for Bristol Motor Speedway and Dragway. In this role, he will be responsible for marketing all aspects of Bristol Motor Speedway and Dragway to corporate partners.
  • Ben Trout has been promoted to Senior Director, Consumer Relations, accountable for everything that directly touches the speedway and dragway fan base, including the BMS/D web site, electronic communication with the fans and all social networking with our stakeholders.
  • Tanyua Kerns has been promoted to Senior Director of Events,
  • Wes Ramey has been promoted to Manager of Public and Media Relations.
  • Also, David Orfield has joined the company as a Team Member in the Operations Department.

"To get better, you have to change and I truly believe that with this structure, we will continue to be the most successful motorsports facility in America," Byrd said.