Each year, the Miss Food City 500 Pageant is a highly popular event.  The 2010 edition showcased 14 young women from across the region. Each girl entered the beautiful Paramount Center for the Arts in downtown Bristol, TN with hopes of winning the title of Miss Food City 2010.

When the moment arrived, it was Melissa Lynn O'Neal of Crossville, Tennessee who was crowned 2010 Miss Food City. Melissa is a 23 year-old student at Belmont University.  

"I am so honored to be the new Miss Food City," O'Neal commented. "I'm looking forward to working with this outstanding company during the next year. Thank you to everyone that made this special event possible."

Melissa will represent Food City during the Food City 500 and the Food City 250 NASCAR events at Bristol Motor Speedway during 2010.  In addition to those responsibilities, Melissa also will represent Food City at various other company events.

Melissa enjoys spending time with her family and friends, traveling, going to the lake, reading, modeling, watching NASCAR Races and participating in pageants. She was featured in Fashion Showcase for Pageantry/Prom Time Magazine's spring 2009 issue.  She was President of the Campus Activities Board and a member of Phi Theta Kappa International Honor Society at Roane State Community College.

She is most proud of her volunteer work with various organizations including Teens Against Drugs Center, Bread of Life Rescue Mission, Relay for Life, Salvation Army and an episode of Extreme Makeover: Home Edition. Melissa plans to obtain a Bachelor's degree in Mass Communication and pursue a career as a broadcast personality. She hopes to study abroad, continue to promote volunteerism and one day have a family of her own.

Steve Smith, Food City president and chief executive officer said, "Each one of the young ladies who entered is to be commended and we thank them for their participation in the Miss Food City Pageant. We are extremely proud to have Melissa representing Food City.  She will be an excellent spokesperson for our company."

First runner-up was Brittany Scheuer from Bristol, Tennessee and second runner-up was Chalea James from Talbott, Tennessee.  Kristen Ball of Newport, Tennessee was selected as Miss Photogenic. Melissa replaces Lindsey Blevins from Wise, Virginia who held the title of Miss Food City 2009.

The 2010 Miss Food City Pageant was a tremendous success and the result of a great deal of hard work on the part of the event organizers.  "We want to thank everyone who has worked in making this event such a success, especially the members of the Twin City Woman's Club who have worked so hard in directing the event, WXBQ and Reggie Neel, the Paramount Center for the Arts, and of course our Food City associates and the many others who have volunteered their time and effort," added Smith.