BMS, University Of Tennessee Launch Exclusive Joint Ticket Promotion
Bristol Motor Speedway and the University of Tennessee Athletic Department have rolled out The Dream Package, a first-of-its-kind collaboration between these two bastions of sporting tradition.
Promoting checkered flags and checkerboards, the package couples a ticket to the IRWIN Tools Night Race Aug. 27 at BMS, with a ticket to UT’s football home opener against Montana at Neyland Stadium on Sept. 3. Dream Package tickets, priced at $110 per ticket at TNDreamPackage.com today, are on sale now, with limited quantities available.
“We’re really excited to team up with UT to offer our shared fans the opportunity to experience two of the nation’s greatest sporting venues for one low price,” said Logan McCabe, vice president of consumer marketing strategy for Bristol Motor Speedway. "This upper deck seat package is a great chance for Tennessee football and NASCAR fans to see two of the state’s premiere events on back-to-back Saturday nights."
UT and Bristol Motor Speedway are leveraging their digital assets to promote the discounted ticket package via a dedicated microsite, social media and email marketing, in addition to radio and newspaper advertising. Both UT and BMS collaborated with The Tombras Group to create and launch this co-branded initiative.
“This is a great opportunity for us to reach sports fans and experienced fans, not just Tennessee fans,” said Chris Fuller, senior associate athletic director at University of Tennessee. “It’s really unique to be able to see two great events at Bristol Motor Speedway and Neyland Stadium in one week.”
For more information, please visit tndreampackage.com .
The upcoming race week at BMS kicks off with the O’Reilly Auto Parts 200 Camping World Truck Series race, and the UNOH Perfect Storm 150 Whelen Modified Series event Aug. 24. The Food City Nationwide Series race takes place Friday night, Aug. 26, followed by the IRWIN Tools Night Race Aug. 27.
Fans can enjoy both the IRWIN Tools Night Race and the Food City 250 for as little as $99. Should they be in town for the Wednesday night doubleheader, fans can take in all four races under the lights in packages starting at $129.
Single-event tickets for Saturday’s IRWIN Tools Night Race start at $90 while ticket prices for the Food City 250 begin at $45. Wednesday night doubleheader tickets for the O’Reilly Auto Parts 200 and the UNOH Perfect Storm 150 are $30.
Parents also can take advantage of reduced ticket prices for children as kids 12 and under can watch the Food City 250 for only $10 while children in that age bracket will be admitted free to the Wednesday night doubleheader.