BRISTOL, Tenn. (Friday, March 16, 2012) – The Bristol Motor Speedway pace car always is the center of attention whether on the track leading the field under caution or off the track with fans often snapping photos of themselves posing with it.

Now they have the opportunity to take home much more than just a photo.

Beginning March 16 at Ford Fan Friday at BMS, Ford gives fans the chance to win the official pace car, a 2013 Ford Taurus SHO pace car that will be used to pace the field for the Ford EcoBoost 300 and Food City 500 races.  Fans can register for the big giveaway at www.bristolluckyday.com , Guest Services tents around the BMS property this weekend or at Fan Relations located in the O. Bruton Smith Building.

The 2013 Ford Taurus SHO, valued at more than $39,000, features a 3.5 L V6 EcoBoost engine with 365 Hp and a number of upgrades, including adaptive speed control, adaptive cruise control with collision mitigation, SYNC® with MyFord Touch®, voice-activated Navigation System and climate controlled leather seats and steering wheel. In a nod to St. Patrick’s Day and the Lucky Day Sweepstakes, the Taurus sports a gorgeous SHO exclusive Green Gem color.

Three fans ultimately will be selected as finalists for the chance to win the car.  All active 2012 Bristol Motor Speedway ticket account holders with a valid email address on file automatically will be entered. The three finalists will be at BMS for the August 24-25 night races, and will receive suite passes for the weekends, pit passes and parking passes.

The three finalists will attend the pre-race show for the IRWIN Tools Night Race. Each will receive a key and the fan with the key that starts the Official BMS pace car, which will have led the field for all NASCAR events at the World’s Fastest Half-Mile in 2012, wins this special edition vehicle to drive home.

The Bristol Lucky Day Sweepstakes promotion ends August 25th. For official rules, prize descriptions and odds disclosure, visit www.bristolluckyday.com.

March race weekend ticket packages, which include the March 18 Food City 500 and the Ford EcoBoost 300/Widow Wax 125, are now available, starting at $99. A package in the Wallace Tower for both Sprint Cup races also is available for $99, while packages for fans 15 and younger are available for the March races at half price. Lower-row seating for the Food City 500 is available with tickets starting at $65 for adults and $32 for children 15 and under.

Tickets for the Ford EcoBoost 300/Widow Wax 125 doubleheader are available, starting at $35 for adults and $17 for kids 15 and under, and may be purchased by calling toll free at 1-866-415-4158, 423-BRISTOL, or online at www.bristoltix.com.

Guests are encouraged to purchase in advance while the price is $5 less per grandstand ticket than the race-day cost for the same seat.

BMS season tickets, which include the Food City 500 and IRWIN Tools Night Race Sprint Cup races, as well as both the Ford EcoBoost 300, the Food City 250 and the Widow Wax 125, also are on sale. Pricing for all four races begins at just $175 in the Wallace Tower.