Race fans now have the opportunity to  take their Bristol Motor Speedway experience to the next level by becoming part of the Pepsi Max Club at the upcoming NASCAR events March 16-18.

Membership to the Pepsi Max Club comes with a number of VIP experiences, among them a scheduled appearance by #24 Pepsi Max Driver, four-time NASCAR Cup champion and five-time BMS winner Jeff Gordon. Members also receive: entrance to the exclusive BMS Hospitality Village, a pre-race track tour just before the start of the Food City 500, a special member’s only gift pack with a souvenir program, catered meals, entertainment, door prizes and a cash bar.

Fans wishing to purchase the Pepsi Max Club for the Food City 500 March 18 may do so for $170 for adults and $125 for children.

Pepsi Max Club pricing does not include grandstand seating for any of the NASCAR events. To purchase grandstand tickets, fans may call the BMS ticket office at 423-BRISTOL (274-7865) or toll free at 1-866-415-4158. Fans also may purchase tickets online.

March race weekend ticket packages, which include the Food City 500 and the Ford EcoBoost 300/K&N East Series 125 event, remain available, starting at $99. A package in the Wallace Tower for both Sprint Cup races also is available for $99, while packages for fans 15 and younger are available for the March races at half price. Lower-row seating for the Food City 500 is available with tickets starting at $65 for adults and $32 for children 15 and under.

Guests are encouraged to purchase in advance while the price is $5 less per grandstand ticket than the race-day cost for the same seat.

The K&N Pro Series East 125 takes place March 17 following the Ford EcoBoost 300 Nationwide Series race. Tickets for the doubleheader are available, starting at $35 for adults and $17 for kids 15 and under.

BMS season tickets, which include the Food City 500 and IRWIN Tools Night Race Sprint Cup races, as well as both the Ford EcoBoost 300, the Food City 250 and the K&N race, also are on sale. Pricing for all four races begins at just $175 in the Wallace Tower.

For more information or to purchase tickets, fans may call toll free at 1-866-415-4158 or 423-BRISTOL. Fans also may purchase tickets online.

Jeff Gordon hospitality appearance will not include photo or autograph opportunity.  Scheduled Q&A time TBD. Questions will be led by a moderator and last approximately 15 minutes.  Questions will not come directly from audience participation rather from pre-submitted questions which fans will have the opportunity submit for potential use by the emcee.