Race fans visiting Bristol Motor Speedway for the March 15-17 Food City 500 NASCAR race weekend now have the opportunity to enhance their experience with a visit to the Pepsi Max Half-Mile Club.

Membership in the Pepsi MAX Half-Mile Club comes with a number of VIP experiences, among them a scheduled appearance by Pepsi MAX Driver Jeff Gordon, a four-time NASCAR Cup champion and five-time BMS race winner. Members also receive entrance to the exclusive BMS Hospitality Village, a pre-race track tour just before the start of the Food City 500, a special member’s-only gift pack with a souvenir program, catered meals, entertainment, door prizes and a cash bar.

Tickets to the Pepsi MAX Half-Mile Club for the Food City 500 March 17 are $170 for adults and $125 for children.

Pepsi MAX Half-Mile Club pricing does not include grandstand seating for any of the NASCAR events. To purchase grandstand tickets, fans may call the BMS ticket office at 423-BRISTOL (274-7865) or toll free at 1-866-415-4158 or go online to www.bristoltix.com.

March race weekend ticket packages, which include the Food City 500 and Jeff Foxworthy’s Grit Chips 300/K&N East Series 125 doubleheader, remain available, starting at $99. A package in the Wallace Tower for both Sprint Cup races also is available for $99, while packages for fans 15 and younger are available for the March races at half price. Lower-row seating for the Food City 500 is available with tickets starting at $65 for adults and $32 for children 15 and under.

Guests are encouraged to purchase in advance while the price is $5 less per grandstand ticket than the race-day cost for the same seat. Purchasing tickets to the Food City 500 enters the guest in the Bruton’s Big Bristol Giveaway in which 10 lucky fans win a new Ford Mustang.

The K&N Pro Series East 125 takes place March 16 following Jeff Foxworthy’s Grit Chips 300. Tickets for the doubleheader are available, starting at $35 for adults and $17 for kids 15 and under.

BMS season tickets, which include the Food City 500 and IRWIN Tools Night Race Sprint Cup races, as well as Jeff Foxworthy’s Grit Chips 300, the Food City 250 and the K&N race, also are on sale. Pricing for all four races begins at just $175 in the Wallace Tower.