Scotts To Sponsor Showdown Event For Second Year
Different lineup. Different race name. Different format. Same great sponsor.
The Scotts Company is stamping a new product name on one of the most exciting racing events of the season --- the Scotts EZ Seed Showdown at Bristol Motor Speedway on March 20.
After a successful inaugural event in 2009, the Scotts Saturday Night Special, officials at both BMS and Scotts were eager to organize a second race for some of NASCAR's most recognizable names.
"Scotts is excited to be coming back to sponsor this race, the Scotts EZ Seed Showdown, at Bristol Motor Speedway for a second year," said Jim Shertzer, Scotts Channel Development and NASCAR Manager.
With 12 of racing's grassroots drivers taking part in the event, there is no better sponsor for the event than Scotts EZ Seed. The new product, the race's namesake, helps grow grass in even the toughest conditions due to its revolutionary seeding mix.
"The sponsorship of this legendary race is a perfect fit for Scotts," continued Shertzer. "Grass seed is iconic at Scotts' product line. It was the driver when the company entered the consumer market in 1907. Today, the innovation and passion behind offering great consumer products continues with the 2010 national launch of Scotts Turf Builder EZ Seed. Just add sunshine and water and let Scotts do the rest. This seed is guaranteed to grow, even in the toughest places."
Drivers in the event also will be subject to tough conditions, running 35 laps on the challenging high banks of BMS. Jeff Byrd, BMS President and General Manager, says the combination of seasoned veterans and the "World's Fastest Half-Mile" will provide plenty to talk about.
"The Scotts EZ Seed Showdown is one of those races that you can't help but get excited about," said Byrd. "When you put drivers like Cale Yarborough, Charlie Glotzbach and Dave Marcis on the track again, you know you're going to end up with fireworks and a lot of action. These guys know how to put on a show and we're pleased Scotts is on board for a second season."
With today's announcement, the driver lineup for the 2010 Scotts EZ Seed Showdown stands at eight with: Glotzbach, Jimmy Hensley, Tommy Houston, Jack Ingram, Marcis, L.D. Ottinger, Phil Parsons and Yarborough. Four additional drivers, to be announced at a later date, will fill the remainder of the field. The celebrity race portion of the event will not take place during the 2010 version.
Scotts also will sponsor the first event of the afternoon, the Scotts Turf Builder 300 Nationwide Series race.
Tickets, which include both races plus Nationwide Series qualifying and Sprint Cup Series practice, start at $47 and are available by calling the BMS ticket office at 423-BRISTOL or by visiting www.youbelongatbristol.com. Tickets also are still available for the March 21 Sprint Cup Series Food City 500.