Ten bucks might not buy as much as it used to but for one lucky person it might just get them the 2010 Ford Mustang pace car from Bristol Motor Speedway.

The third edition of the Sharky 500 is slated for Oct. 16 at Bristol Motor Speedway and the rubber sharks, which cost only $10, will be available for purchase beginning today, June18, the first day of the NHRA Thunder Valley Nationals at Bristol Dragway. The winning shark will earn its owner the BMS pace car, valued at more than $32,000.

“We couldn’t be more pleased about being able to once again participate in the Sharky 500,” said Fairway Ford’s John King on behalf of Tri-Cities Ford Dealers. “Speedway Children’s Charities is such a wonderful organization and they’ve helped thousands of kids in this area. Our area Ford dealers are happy to be able to donate the Ford Mustang pace car in an effort to help raise more funds.”

The shark race takes place on Beaver Creek between the Speedway and Bristol Dragway. The sharks will be released simultaneously into the creek with the first several across the finish line scoring some amazing prizes, including a second-place prize of $5,000 in merchandise from Grand Home Furnishings.

The sharks are available online at www.bristol.speedwaycharities.org, as well as the Bristol Motor Speedway ticket office. The sharks also will be sold during the upcoming NASCAR race week, Aug. 16-21.

There is no limit on the number of sharks that may be purchased by an individual. Winners do not have to be present in order to claim their prizes.

Last year, more than 6,600 sharks were purchased with all proceeds benefitting the Bristol Chapter of Speedway Children’s Charities. The Bristol Chapter of SCC has raised more than $5 million in the last 12 years to benefit children’s agencies in Northeast Tennessee and Southwest Virginia.