When an entitlement sponsorship became available on one of the most exciting races of the year at an iconic motorsports facility, Bristol Motor Speedway officials found a partner not only in their home state, but with one where a relationship already existed.

The NASCAR Whelen Modified event that serves as the opener for the mid-week double-header of action Wednesday, Aug. 22, is now known as the TitanRoof 150.

Based in Murfreesboro, Tenn., TitanRoof is the roofing company of record when it comes to placing and maintaining the protective surface on top of the nearly 200 suites at the World's Fastest Half-Mile. When UNOH, the University of Northwest Ohio, shifted its sponsorship of the event to the second race of the evening, the UNOH 200, putting its name on the 150-lapper for the NASCAR open-wheel machines just made sense for Titan executives.

"We already had a fantastic business relationship with Bristol Motor Speedway," said TitanRoof President Brandon Liggett. "To be able to sponsor such a dynamic event at one of the most recognizable facilities in the world is a great opportunity to take that partnership to another level. Best of all for us and our employees, when folks see those great night-time aerial shots of BMS, they will know that is our product on the roof of that place."

BMS Executive Vice President and General Manager Jerry Caldwell said adding a company like TitanRoof to the sponsor lineup fits perfectly with the BMS system.

"Our sponsors are partners and friends," Caldwell said. "We have enjoyed some of those relationships for 15 or 20 years and to be able to take an existing partnership to another level like this works for Titan and us."

For more information on the various lines offered, go to www.titanroof.com.

To attend one of the most competitive double-headers in racing - the Titan Roof 150 Whelen Modified and the UNOH 200 Camping World Truck Series - fans can grab tickets for $30. Those 15-and-under are free.

Several ticket options remain for those wanting to experience the excitement of the IRWIN Tools Night Race firsthand as well. Starting at just $75 for a single-day tickets or $99 for weekend packages, fans purchasing early can save $5 off the race week price. Cost for Food City 250 tickets are as low as $35 and half-price for youth, 15-and-under.

For more information or to purchase tickets, click here or call (423)-BRISTOL.