In conjunction with a NASCAR industry-wide effort to offer free NASCAR Camping World Truck Series and XFINITY Series tickets for children 12 and under next season, Speedway Motorsports, Inc. announced a company-wide Fans First initiative to price select children's tickets at just $10 each to Cup Series events at its eight premier speedways beginning in 2017.

"Coming to the races should be about fun, not finances," said Speedway Motorsports' President and Chief Executive Officer Marcus Smith. "Now a parent can get his or her child through the gates for an entire weekend of NASCAR events - including pole night, a Camping World Truck or XFINITY Series race and a Cup Series race - for just $10. This is one of the best, if not THE best, family values in all professional sports.

"NASCAR fans have passed down their passion for motorsports from generation to generation for decades, and through this new Fans First initiative, we'll continue that legacy by introducing young fans to the sport and engaging them for years to come."

With an adult ticket purchase, fans can buy up to two (2) $10 tickets for children ages 12 and under to that same event in select seating sections. This offer is available for the Food City 500 and the Bass Pro Shops NRA Night Race.

Fans can obtain tickets to any on-sale Bristol Motor Speedway event by calling 866.415.4158 or visiting www.ticketmaster.com.