The football field isn't the only site of a transformation for the Pilot Flying J Battle at Bristol. BMS Speedway World, the official gift shop of Bristol Motor Speedway, has undergone its own transformation as the go-to stop for merchandise for the world's largest college football game.

Following a successful round of sales for the Bass Pro Shops NRA Night week, Speedway World closed down to begin its conversion for football. Truckloads of new, shiny Pilot Flying J Battle at Bristol merchandise have arrived and the store is now ready as over 150,000 fans arrive on property of The Last Great Colosseum for the epic encounter.

Whether you are a Tennessee Volunteer, a Virginia Tech Hokie or a neutral fan who is here to witness one of the biggest spectacles in sports, Speedway World has what you need. From all sorts of apparel (shirts, hats, jackets, sweaters, etc.) to full replica helmets, welcome mats and trinkets, there is something for every fan. The store features an easy layout with dedicated Tennessee, Virginia Tech and game specific sections, making the store a breeze for shoppers.  

For those who still want a piece of Bristol Motor Speedway and it's racing side, the store is still offering items centered around BMS' reputation as The World's Fastest Half-Mile.

Speedway World is located on the first floor of the O. Bruton Smith Administration Building, located outside Turn 2 of the Speedway. No ticket is required to get to the store except on Friday, Sept. 9 and Saturday, Sept. 10.

Store hours for the new Speedway World are:

Sunday, Sept. 4          10 a.m.-  6p.m.

Monday, Sept. 5          9 a.m.- 6 p.m.

Tuesday, Sept. 6         9 a.m.- 6 p.m.

Wednesday, Sept. 7    9 a.m.- 6 p.m.

Thursday, Sept. 8        9 a.m.- 6 p.m.

Friday, Sept. 9            9 a.m. until one hour after concert

Saturday, Sept. 10      7:30 a.m. until 8 p.m. kickoff

Sunday, Sept. 11        8 a.m.- 5 p.m.