With more families making the trip to enjoy events at the Last Great Colosseum, Bristol Motor Speedway officials today announced the launch of The Bristol Kids Club - expanding several initiatives already in place.

A membership club for youth 13-and-under, admission is free for those wanting to be a part of the latest BMS project. The club is supplemented by its own space on the Bristol Motor Speedway web site at http://www.bristolmotorspeedway.com/kids/.The section features games and driver pages as well as coloring pages for younger ages.

"We have been focusing for some time on added value for our fans during race weekends," said BMS General Manger and Executive Vice President Jerry Caldwell. "These are added value steps for a set of fans as well, just a different age group."

Bristol Motor Speedway officials made the first major adjustment two years ago with age-based ticket pricing. That was followed in 2012 by the development of a youth outreach programs during race weekends with activity areas exclusively for the younger fans. The first Kids Zone proved so popular a second one was added.

In 2013 Bristol Motor Speedway introduced mascots Bump and Run, also featured on the Kids section of the speedway web site, as well as instructions on how to become the latest member of the Bristol Kids Club.

"Some of the best memories we have as adults are the times when we were young and were taken to big events and special places," Caldwell said. "Races at Bristol are both big and special times. We are working to find ways to add to those memories."

More memories can be made for kids of all ages in just a couple of weeks at Bristol Motor Speedway.

To attend one of the most competitive double-headers in racing - the TitanRoof 150 Whelen Modified and the UNOH 200 Camping World Truck Series - fans can grab tickets for $30. Those 15-and-under are free.

Several ticket options remain for those wanting to experience the excitement of the IRWIN Tools Night Race firsthand as well. Starting at just $75 for a single-day tickets or $99 for weekend packages, fans purchasing early can save $5 off the race week price. Cost for Food City 250 tickets are as low as $35 and half-price for youth, 15-and-under.