Ford Motor Company today announced the expansion of the automaker’s partnership at Bristol Motor Speedway with the sponsorship of the venue's Nationwide Series race.

The Ford EcoBoost 300 takes place March 17 at the World’s Fastest Half-Mile, adding to Ford’s involvement at BMS, which also includes sponsorship of Ford Fan Friday qualifying and the Ford Thunder Valley Nationals at Bristol Dragway. Ford also is the official vehicle of BMS.

“We couldn’t be happier that Ford has come on board as sponsor of the March Nationwide Series race,” said Jerry Caldwell, BMS general manager and executive vice president. “Obviously, they have been an incredible partner for us and the fact that they continue to expand their involvement speaks volumes about their commitment to BMS.”

Ford Motor Company’s Greg Wood, Cincinnati Region Manager, says having adding the EcoBoost name on an event as popular as the Nationwide Series race at BMS was an obvious choice.

"Ford and our local Ford Dealers are excited to be the title sponsor of the Ford EcoBoost 300 NASCAR Nationwide race in March,” he said. "Bristol Motor Speedway provides a great venue for Ford to showcase the popularity of our EcoBoost engines – this unmatched combination of responsive power with enhanced fuel efficiency is attracting new customers to Ford showrooms.

“We're excited to be able to use this event to help raise awareness of the EcoBoost line of engines to the huge NASCAR fan base here at Bristol, and the millions more watching on television."

Practice for the Ford EcoBoost 300 begins at 10:30 a.m. Friday, March 16, with qualifying slated for 10:35 a.m. Saturday, March 17. The race goes green later that afternoon at 2 p.m. The K&N East Series 125 takes place after the Ford EcoBoost 300 at 6:15 p.m.

The Food City 500 Sprint Cup race is set for Sunday, March 18 at 1 p.m. Qualifying is slated for Friday, March 16 at 3:40 p.m.

Tickets are available for the Ford EcoBoost 300/K&N East 125, starting at $45.

BMS season tickets, which include the Food City 500 and IRWIN Tools Night Race (Aug. 25) Sprint Cup races, as well as both the Ford EcoBoost 300, the Food City 250 and the K&N race, also are on sale. Pricing for all four races begins at just $175 in the Wallace Tower.

A March race weekend package also is available starting at $99 that includes the Food City 500 and the Nationwide/K&N Pro Series East events. A package in the Wallace Tower for both Sprint Cup races also is now available for $99, while packages for fans 15 and younger are available for the March races at half price. Lower row seating for the Food City 500 is available, with tickets starting at $65.

For more information or to purchase tickets, call toll-free 1.866.415.4158 or 423.989.6900. Fans also may purchase tickets online.