To celebrate the 100-day mark to the Pilot Flying J Battle at Bristol, College Football's biggest game ever, key representatives descended on New York City for a one-day media tour. Following is a list of the day's events: for the photo gallery, click here.

7:35 a.m.: Kirk Herbstreit on ESPN SportsCenter Live

The whirlwind day kicked off with Kirk Herbstreit, analyst for ESPN's College Game Day and college football color commentator for ABC, appearing on ESPN's SportsCenter Live to talk about the already-legendary matchup between the University of Tennessee and Virginia Tech.

"This is a highly anticipated football game," said Herbstreit on SportsCenter. "They have been looking at trying to put the game together for decades and it is finally going to come to fruition the second week of the season and going to be on ABC on Saturday night [8 P.M.]. It's a huge celebration for the state of Virginia and the state of Tennessee as Virginia Tech and the Volunteers get together."

9:30 a.m.: NYSE Opening Bell

Speedway Motorsports Inc. (NYSE: TRK) (SMI), Chairman O. Bruton Smith, along with representatives from Bristol Motor Speedway (BMS), Pilot Flying J, the University of Tennessee and Virginia Tech gathered at the New York Stock Exchange for the ringing of the opening bell. SMI is recognized as the first publicly traded motorsports company listed on the exchange. For the photo, click here.

10:30 a.m.: Sirius XM Studios

It was a battle on the airwaves as former Vol and now-retired NFL star Deon Grant, named a consensus All-American in 1999, met former Hokie safety and current Washington Redskins strong safety DeAngelo Hall at the studios of Sirius XM for an interview on NFL Radio, College Sports Nation and Bleacher Report Radio.

11:30 a.m.: Takeover of Times Square

Smokey and Hokie Bird joined an all-star Pilot Flying J Battle at Bristol cast as the game took top billing in Times Square. For the photo, click here.

12:30 p.m.: Media Luncheon

The group traveled together to the 21 Club for a media luncheon, gathering with representatives from Associated Press, USA Today, ESPN, Sporting News, Business Insider, Sports Business Journal, Bloomberg and the Street.


"I'm super pumped about this game. This was a game we wanted to play even when I was at Virginia Tech. We always wanted to play against UT, we were so close and for them to finally make it happen, it's going to be huge. We're talking big, they are trying for 150,000 so it's going to be so much fun for everyone." - DeAngelo Hall, on Sirius XM Opening Drive

"I can't wait to see it. For the game to take place in a NASCAR stadium, with such an intense atmosphere and bringing in an emotional sport of football to the track, I can’t imagine the excitement it’s going to bring." - Deon Grant, on Sirius XM NFL Radio

By The Numbers

150,000+ — Attendance expected for the Pilot Flying J Battle at Bristol

115,000 — The current world record for attendance at a college football game

26 — Days that BMS crews will have to transform one of the nation’s most beloved NASCAR tracks into a premier football stadium

19 — The number of Sprint Cup cars that can be parked on any one of Colossus TV’s four massive screens

540,000 — The electric wattage required to run Colossus TV’s 485 speakers

30 Million — Number of albums sold worldwide by superstar Kenny Chesney, headliner at the Honda Ridgeline Presents Bristol’s Tailgate Party

Photo Gallery

Click here to view and/or download photos from the event.

Video Link

  • For video of the bell ringing at the NYSE, click here.

Upcoming Bristol Motor Speedway Events

  • NHRA Thunder Valley Nationals, June 17-19 at Bristol Dragway
  • Thompson Metal Monster Truck Madness, July 16
  • America’s Night Race: Bass Pro Shops NRA Night Race, August 17-20
  • Honda Ridgeline Presents Bristol’s Tailgate Party Starring Kenny Chesney with The Band Perry and Old Dominion, Sept. 9
  • The Pilot Flying J Battle at Bristol, Sept. 10
  • Bucs at Bristol, Sept. 17

Tickets to events at Bristol Motor Speedway are available at or by calling (855) 580-5525.