Pinty's Delicious Foods joins BMS family
Pinty's Delicious Foods, a Canadian-based company that produces and supplies fresh and frozen chicken products to retail and food service, has become the newest member of the Bristol Motor Speedway family.
Pinty's is now the entitlement partner of Monster Energy NASCAR Cup Series and XFINITY Series qualifying Pole Awards for the August NASCAR event weekend. As a new official partner of BMS, the company's chicken products will be a tasty addition available at concession stands on the concourse.
"Chicken and chicken wings have long been a staple for sports fans and we look forward to welcoming Pinty's to the Bristol Motor Speedway family of sponsors and introducing their great products to our guests and to NASCAR fans across America," said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. "Pinty's is a well-known supporter of sports in Canada and they are headed to the U.S. to showcase not only their products, but also their passion for this sport."
Pinty's partnership with Bristol Motor Speedway makes perfect sense as the company arrives in the United States. Although having only been distributed in Canada, Pinty's is launching its products (which include chicken fingers, chicken burgers, chicken nuggets, chicken wings and more) at all 136 Food City locations. The company will offer its normal products in-store but will also add a special Bristol twist: exclusive co-branded Food City 500 chicken products in the frozen food section in all Food City locations celebrating Food City's long-standing partnership with Bristol Motor Speedway.
"Pinty's is excited about our relationship with Bristol Motor Speedway, a highlight of the NASCAR season and proud to be associated with Food City," said Tony Spiteri, vice president marketing of Pinty's Delicious Foods. "We could not ask for a better way to enter the U.S. market than with these two historic partners. This partnership underscores our excitement and belief in the power of sports bringing communities together."
The company already has a NASCAR presence as the entitlement sponsor of the NASCAR Pinty's Series, a national series in Canada.