It is the ultimate dream for any race fan… riding around Bristol Motor Speedway with a NASCAR superstar during pre-race ceremonies at one of racing’s biggest events. Now, that dream can be a reality thanks to the Ride of a Lifetime online auction.

Race fans can bid for the opportunity to hop aboard one of the Ford pre-race vehicles with their favorite Sprint Cup Series racer prior to the March 18 Food City 500. The winning bidders will make a lap around the “World’s Fastest Half-Mile” with their selected competitor during driver introductions.

In addition to taking an exciting lap around BMS during driver intros, each winner and a guest will receive cold pit passes to visit the infield as race teams make final preparations for the main event.

Drivers participating in the Ride of a Lifetime auction are Dale Earnhardt Jr., Jeff Gordon, Tony Stewart, Kevin Harvick, Carl Edwards, Ryan Newman, Matt Kenseth, Kyle Busch, Kurt Busch, Jeff Burton, Greg Biffle, Joey Logano, Paul Menard, Aric Almirola and David Gilliland.

All proceeds will benefit the Bristol Chapter of Speedway Children’s Charities.

Bidders must be 18 years of age. The auction begins Monday, February 27 and runs through Monday, March 12. The auction takes place online at

The winning bidder may elect to give up his or her ride to a family member or friend.  This will be permitted as long as the person is at least 12 years of age.

Fans wishing to participate, but who lack internet access, may do so by mailing in bids to: Bristol Motor Speedway, “Ride of a Lifetime” Auction, Attn. Betsy Holleman, P.O. Box 3966, Bristol, TN, 37625. Anyone wishing to mail bids are asked to notify Holleman at (423) 989-6975.

Payment for winning auctions must be received in full by Thursday, March 15.  Payment methods available include check, money order, VISA, MasterCard or Discover.  Winning bidders will receive a full refund in the event of inclement weather and cancellation of driver introductions. 

A March race weekend package also is available starting at $99 that includes the Food City 500 and the Nationwide/K&N Pro Series East events. A package in the Wallace Tower for both Sprint Cup races also is now available for $99, while packages for fans 15 and younger are available for the March races at half price. Lower row seating for the Food City 500 is available, with tickets starting at $65.

BMS season tickets, which include the Food City 500 (March 18) and IRWIN Tools Night Race (Aug. 25) Sprint Cup races, as well as the Nationwide events and the K&N race, also are on sale. Pricing for all four races begins at just $175 in the Wallace Tower.

For more information about tickets, please visit or call the BMS ticket office at 423-BRISTOL or 1-866-415-4158.