Starting Dec. 3, Bristol Motor Speedway introduces Santa Vision, a new addition to the 18th season of Ford Speedway In Lights powered by TVA.

Employing some of the latest advancements in digital technology, Santa Vision immerses guests in a holiday wonderland as they race reindeer down the drag strip and catch glimpses of Santa and his elves diligently preparing for Christmas Eve.

An annual tradition for thousands of families in the region, Ford Speedway In Lights further embodies the holiday spirit as the primary fundraiser for the Bristol Chapter of Speedway Children's Charities (SCC). All proceeds from the show benefit SCC which raises funds in support of children's organizations throughout Northeast Tennessee and Southwest Virginia.

Since its inception in 1997, the Bristol chapter has raised nearly $9 million and in 2014 distributed $749,000 to 88 regional agencies.

Cost to attend Ford Speedway In Lights, open Nov. 14 - Jan. 3, is $12 for cars Sun. - Thurs., $15 for cars Fri. - Sat. Activity vans are $20 and buses are $85. The event is open nightly from 6 -10 p.m., including Christmas Day.

For more information on Ford Speedway In Lights or the Bristol Chapter of Speedway Children's Charities, visit