United Mining Equipment is the latest company to join the Bristol Motor Speedway family as entitlement sponsor of the season-opening NASCAR K&N Series event BMS officials announced today.

The PittLite 125 takes place March 15 at the Last Great Colosseum and is the first point event for the tour that serves as a proving ground for the sport's future stars. In just two years, the event has established itself as one of the most competitive races in the series for drivers working their way up the ladder.

Appropriately enough, as drivers look for their moment in the spotlight on the bright stage of BMS, PittLite is a global supplier of industrial and mining lights; and that connection is not lost on the new partners.

"Watching these young drivers work to establish themselves and take that next step in their careers, I am sure they sometimes wonder if there is a light at the end of the tunnel," said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. "Mining is incredibly important to our region as an industry and PittLite often times is the provider of that proverbial light at the end of the tunnel for the men and women doing that hard work.

"We have been fortunate through the years to establish relationships with companies that not only share our values but understand our goals and our guests because, in many instances, they are the same people. Don and the folks at UME are another example of that."

"We are pleased to be associated with Bristol Motor Speedway and the K&N Series race," said Don Simms, UME President and CEO. "We look forward to building this new relationship. We are excited about the PittLite 125 and have some special promotions planned for that weekend as well."

With the announcement comes a bit of a homecoming for Simms who lived in Bristol for three years as a youth and then returned to live for six years after his service in the United States Air Force. He attended his first race in Bristol in 1979 and has been a guest at many races at the Last Great Colosseum through the years.

"I consider Bristol as my hometown and Bristol Motor Speedway my home track," Simms said. "I have been there several times as a fan. It is special to now be a partner."

Those interested in purchasing tickets or wanting more information on these events, may click here or call (855) 580-5525.