Today, Bristol Motor Speedway officials announced Airbnb as an official track partner for the 2027 NASCAR season. This first-of-its-kind partnership for Airbnb names the brand as the Official Lodging Partner of Bristol Motor Speedway (BMS).
In addition to BMS, Airbnb will be the Official Lodging Partner for Speedway Motorsports sister-track North Wilkesboro Speedway plus NASCAR’s Darlington Raceway, Martinsville Speedway, and Talladega Superspeedway.
“Events at Bristol Motor Speedway entertain fans from all around the world,” said Bristol Motor Speedway President and General Manager Jerry Caldwell. “This innovative partnership will present new, affordable options for lodging that fans may not have considered across the Tri-Cities market. Together with Airbnb, we’ll extend even more southern hospitality through our neighbors and friends in the community.”
During the 2027 NASCAR season, Airbnb listings will be displayed directly into the websites of Bristol Motor Speedway, Darlington Raceway, Martinsville Speedway, North Wilkesboro Speedway, and Talladega Superspeedway, giving fans a streamlined way to book accommodations close to the track, especially for families and groups traveling together.
“Big events have been part of Airbnb’s DNA since day one, and there are few events more deeply woven into the fabric of American communities than NASCAR,” said Adam Alfandary, Head of US East Business, Airbnb. “The racetracks in this partnership sit in towns where hotel rooms are scarce but the welcome runs deep, especially places like Darlington, Talladega, and Bristol, where neighbors have been opening their doors to race fans for generations. This partnership puts locals at the front of the pack and helps communities that make race weekends possible share directly in the economic opportunity it creates.”
Tickets for the upcoming Bass Pro Shops Night Race NASCAR Cup Series race weekend, Sept. 17-19, at Bristol Motor Speedway is available for purchase by calling 866-415-4158 or online at www.bristolmotorspeedway.com.
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.
