BMS launches second annual Random Acts of Kindness Tour in advance of Easter race weekend
In celebration of Bristol Motor Speedway’s Food City Dirt Race on Easter weekend, April 7-9, speedway officials have launched today the second annual BMS Random Acts of Kindness Tour.
Should you happen to spot a large plastic Easter Egg with a Speedway Motorsports Globe decal on it, don’t be alarmed. In fact, you should celebrate. Your day is about to get better through the BMS Random Acts of Kindness Tour.
Bristol Motor Speedway officials are distributing some very special Easter treasures throughout Northeast Tennessee, including Bristol, Kingsport, Johnson City and all points in between all the way to Knoxville as part of the BMS Random Acts of Kindness Tour.
The BMS Easter Eggs could be anywhere: At a Food City or Bass Pro Shops store, perhaps at your favorite downtown eatery, tucked away somewhere on a college campus or someone may simply walk up to offer you one.
The special BMS Easter Eggs will contain some amazing goodies, like race vouchers, racing-themed collectibles, Easter candy and more. If you find one of these BMS Easter Eggs it’s yours to keep.
“We had so much fun last year spreading the joy of the Easter season to the wonderful folks in the Appalachian Highlands and throughout Northeast Tennessee through our BMS Random Acts of Kindness Tour that we decided we had to do it again this year,” said Jerry Caldwell, president and general manager of Bristol Motor Speedway. “As the anticipation builds for the Food City Dirt Race weekend at Bristol Motor Speedway, we feel that this is a great way to let our residents know that we are thinking of them and we appreciate them by hiding some Easter Eggs out in the community, that once found, will ultimately brighten someone’s day.”
The Bristol race weekend is highlighted by the NASCAR Cup Series returning to its roots with the Food City Dirt Race on Sunday evening, April 9 (7 p.m., FOX and PRN Radio). The WEATHER GUARD® Truck Race on Dirt will see the NASCAR Craftsman Truck Series take to the clay-covered track on Saturday (8 p.m., FS1 and MRN Radio) and will be preceded by Bush’s Beans Qualifying, which offers four heat races to set the starting lineups in each series. On Friday, teams in both the Cup Series and Craftsman Truck Series will be able to fine-tune their machines during Bush’s Beans Practice Day.
In addition to cheering on their favorite drivers during the weekend and enjoying the Easter Celebration, Bristol Motor Speedway fans will definitely want to take advantage of so many activities to make a complete weekend of family fun. There will be great video entertainment provided by Colossus TV, the world's largest center-hung video screen, premium VIP experiences like the Super Fan Suites, tailgating, a visit to the BMS Kids Zone, BMS Fan Zone and Fan Midway, on-site camping, concerts and other entertainment at the Food City Fan Zone Stage like the Race Day Revival with Kenny Wallace and John Roberts, great food and beverages in the concession stands throughout the property, and so much more.
To purchase tickets for the Food City Dirt Race, WEATHER GUARD® Truck Race on Dirt and Bush’s Beans Qualifying, please visit the BMS website, or call the BMS Ticket Sales Center at (866) 415-4158.